Mission and Vision
Vision
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We strive to be the premier integrated end-to-end Plantation Agribusiness in the world. |
Mission
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To bring about food security, and enhance food nutrition both in Malaysia, and globally |
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To cultivate high demand crops to reduce Malaysia's dependency on foreign imports, and provide a boost to our national economy |
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To promote sustainable Malaysian Agriculture to the world |
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To carry out our business with honesty and integrity |
Our People
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To hire the best people for the right positions and invest in their development and well-being. |
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Nurture an atmosphere of trust, empowerment and teamwork. |
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Achieve our business objectives by adhering to industry-proven best practices |
Our Stakeholders
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Develop flexible and responsive solutions according to the needs of the business environment. |
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Pursue innovative approaches towards developing sustainable products and services. |
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Deliver superior business results through operational excellence and high performance standards. |
Our Environment
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Set robust standards that promote best management and plantation practices. |
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Use resources responsibly in the interest of creating a sustainable future. |
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Practice responsible cultivation to ensure the well-being of plantation communities. |