Mission and Vision




  We strive to be the premier integrated end-to-end Plantation Agribusiness in the world.



   To bring about food security, and enhance food nutrition both in Malaysia, and globally
   To cultivate high demand crops to reduce Malaysia's dependency on foreign imports, and provide a boost to our national economy
   To promote sustainable Malaysian Agriculture to the world
   To carry out our business with honesty and integrity



Our People

   To hire the best people for the right positions and invest in their development and well-being.
   Nurture an atmosphere of trust, empowerment and teamwork.
   Achieve our business objectives by adhering to industry-proven best practices


Our Stakeholders

   Develop flexible and responsive solutions according to the needs of the business environment.
   Pursue innovative approaches towards developing sustainable products and services.
   Deliver superior business results through operational excellence and high performance standards.


Our Environment

   Set robust standards that promote best management and plantation practices.
   Use resources responsibly in the interest of creating a sustainable future.
   Practice responsible cultivation to ensure the well-being of plantation communities.